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Sustainability & Circular EconomyPhysical Product
Shake It
Soaps and household products sold as waterless concentrate packs, just add water and shake.
The Challenge
Supply chain inefficiency: removing dead weight from logistics while cutting packaging waste.
The Vision
Most bottled products are mostly water, which is free at home but expensive to ship. Shake It sells concentrated refill packs for a reusable bottle, slashing shipping costs, plastic waste, and shelf space across personal care, cleaning, and drink categories.
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