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Consumer Products & GearPhysical Product
PureAir
Super-stylish high-end air filters for the homes people actually want to look at.
The Challenge
A health necessity with no design language: the Dyson playbook for air quality.
The Vision
Air quality is becoming a permanent health concern as wildfires and pollution worsen, yet purifiers still look like office equipment. PureAir designs filters as furniture, premium objects people display rather than hide, riding the growing clean-air health movement.
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